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Press Release

October 31, 2023

AVCA Partners with Volleyball World to Elevate the Sport

Lexington, Kentucky and Lausanne, Switzerland (Oct. 31, 2023) — The American Volleyball Coaches Association (AVCA) is pleased to announce the expansion of its partnership with Volleyball World. The agreement includes significant new benefits for the AVCA’s nearly 9,000 members, ranging from exclusive access to Volleyball TV (VBTV)’s on-demand content and live coverage of this week’s AVCA Fall Collegiate Beach National Championships to ticket discounts for international competitions held in the United States.

“We are incredibly excited to expand our working partnership with Volleyball World, VBTV, and the FIVB.” said Jaime Gordon, AVCA CEO. “We have a tremendous tradition of elite volleyball here in the U.S. and it is important for our continued growth to build wider bridges with the international community.  While I am thrilled about our partnership today, I am even more inspired by the collaborations we will be able to build in the future.”

VBTV, which is Volleyball World’s flagship product, is the largest broadcaster of indoor and beach volleyball. AVCA members will gain a year of exclusive access to the network’s on-demand content, as well as discounted pricing on other subscription plans. VBTV’s inventory features renowned competitions such as the Volleyball Nations League (VNL), Beach Pro Tour (BPT), World Championships, men’s and women’s Italian leagues, The Big Ten Conference, and Prime Volleyball League of India, while consistently exploring new partnerships with prestigious leagues worldwide.

The volleyball community will be able to watch all the marquee matches from this weekend’s 2023 AVCA Fall Collegiate Beach National Championships in Huntsville, Alabama. On Saturday and Sunday, VBTV will broadcast center-court matches from the event, which includes a women’s pairs championship and a men’s team championship. Details on how to watch will be posted on the event website and AVCA social later this week.

AVCA members will receive instructions on accessing their VBTV subscription in the coming weeks.  

Volleyball World CEO Finn Taylor commented: “The expansion of our collaboration with the AVCA is a testament to our commitment to work with all of volleyball’s stakeholders to further the sport’s global growth. The AVCA brings together thousands of coaches in the U.S., who are a cornerstone of every successful volleyball team, and we take pride in acknowledging the significant contributions they make to the sport. We are excited to explore the opportunities that this partnership will unlock in the future, particularly in regard to the top-tier coaching education that the AVCA can bring to our events and VBTV.”

AVCA members will also enjoy the advantage of securing group discounted tickets for VNL and BPT events hosted in the United States. After experiencing great success in hosting the 2023 women’s VNL Finals in Arlington, Texas, and a week of pool play competition for this year’s men’s VNL, Volleyball World is planning to return to the U.S. in 2024.

Additional components from the agreement that are in the works include the AVCA coordinating coaching clinics at VNL events and providing educational programming to be added to VBTV’s extensive content library.

Experience all Volleyball World matches and more live or on-demand on VBTV.


About Volleyball World
Volleyball World is a new partnership between the FIVB and the CVC Capital Partners aimed at driving growth, innovation, and investment in volleyball around the globe. Its goal is to create an integrated ecosystem connecting all volleyball stakeholders (fans, athletes, corporate partners) together through both digital and live events. Volleyball World is responsible for the commercial operation of key volleyball and beach volleyball international events, including: the World Championships, Volleyball Nations League, Olympic Qualifiers and Beach Pro Tour.

About VBTV
The official OTT live streaming platform of Volleyball World revolutionizes the volleyball viewing experience. Providing fans worldwide with direct access to live events, highlights, replays, and original content. With localized experiences and multiple language options VBTV represents the future of volleyball media and exemplifies the shift towards direct-to-consumer streaming. Accessible on Web, iOS, and Android devices, VBTV ensures that fans can stay connected to the sport they love anytime, anywhere.

About the AVCA
The association’s mission is to advance the sport of volleyball with AVCA coaches at the epicenter of leadership, advocacy, and professional development. The membership includes nearly 9,000 collegiate, professional, high school, club, and youth volleyball coaches—primarily in the United States. The AVCA represents women’s volleyball, men’s volleyball, and beach volleyball coaches, and works to increase exposure and recognition for the sport of volleyball as a whole.

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