Case Study
June 19, 2020
Quest Oracle Community (Quest) Membership Meets Advocacy
The goal of Quest Oracle Community (Quest) membership is to create an energized audience where each individual advocates the same message of Quest’s value and process to those not in the audience.
The key driver components are:
An easily repeatable value proposition that speaks to Quest’s value.
A repeatable membership/customer service process that simultaneously is the same for everyone, but one we can customize for each member.
Creating opportunities for our biggest advocates to interact with those not yet involved or with a weak relationship. If properly educated on the value proposition and process, the advocates generate organic excitement among their peers, driving membership numbers.
“Associations International has been a tremendous partner to Quest since 1998. In the technology industry, AI’s dedicated staff model and core competencies have given Quest the ability to not only manage today’s rapidly evolving technology landscape to meet our members’ needs, but position us for growth and continued success.”
— Patrick Kys
Quest President 2013-14
Regional VP and CIO, Lafarge Americas