ISPA Membership Gets Social

ISPA’s membership and marketing teams have successfully utilized Facebook, Twitter and LinkedIn as prospecting, sales and public relations tools. ISPA now has more than 12,600 Twitter followers, 7,900 Facebook likes and 5,050 LinkedIn connections. ISPA uses these platforms to tout the news and accomplishments of its members and also incorporates messages about the association and spa industry into the dialogue. These platforms have helped create a noticeable amount of buzz for ISPA and the informal conversations and sharing of information have led to new memberships, exhibitors and media exposure. The AI staff stays on top of the latest social media trends by participating in webinars and other educational resources.

To see what ISPA is saying, visit: facebook.com/InternationalSPAAssoc

twitter.com/ispadoyou

“The ISPA Board of Directors regards the Associations International management staff as an extension of our family rather than simply managers. We are able to stay even more connected with our members today because of their high quality of services. They continue to give us the resources necessary to be the voice of the spa industry.”

— Jean Kolb, Director of Wellness Businesses at Kohler Company
2010 Chairman of the International SPA Association